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Company “Branding” and the Benefits of Federal Trademark Registration
Articles, Protect Your Idea and Data Guest Contributor Articles, Protect Your Idea and Data Guest Contributor

Company “Branding” and the Benefits of Federal Trademark Registration

By Susan Neuberger Weller

Selecting and protecting your “brand” should begin from the very moment a business is in the process of being formed, whether that business is a sole proprietorship, partnership, corporation, limited liability company, or some other type of entity. It makes no difference whether the entity is a for-profit or not-for-profit organization, and the size of the entity is also irrelevant. Your “brand” is your public facing identity by which you will be known and through which your reputation will be developed. The goodwill you develop in your “brand” will be one of the most important and valuable assets you own.

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MintzEdge Perspective: Meet Mintz - Jeremy Glaser And Greg Chin (Mintz)
Form a Company, Podcast Jeremy Glaser Form a Company, Podcast Jeremy Glaser

MintzEdge Perspective: Meet Mintz - Jeremy Glaser And Greg Chin (Mintz)

By Jeremy Glaser and Greg Chin

Jeremy Glaser, Co-chair of the Mintz Levin Venture Capital and Emerging Companies Practice, and Greg Chin, a member of the Venture Capital and Emerging Companies Practice, give insights on what to expect on upcoming episodes of From the Edge and share some stories that explain how certain of their clients have achieved financial success and lessons learned along the way that would benefit any entrepreneur.

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MintzEdge 101: VC Pitch and Executive Summary Best Practices – M. Krenn (San Diego Venture Group)
Raise Capital, Podcast Jeremy Glaser Raise Capital, Podcast Jeremy Glaser

MintzEdge 101: VC Pitch and Executive Summary Best Practices – M. Krenn (San Diego Venture Group)

In this Podcast, Jeremy Glaser, Co-Chair of the Mintz Venture Capital and Emerging Companies Practice, discusses with Mike Krenn, President of the San Diego Venture Group, how Mike advises entrepreneurs to identify and approach angel investors and venture capitalists and his recommended best practices for writing pitch decks and executive summaries.

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Is a Series LLC Right for Your Business?
Form a Company, Articles Guest Contributor Form a Company, Articles Guest Contributor

Is a Series LLC Right for Your Business?

By Amy Burkhoff

The Series limited liability company (the “Series LLC”) is more nuanced than an ordinary limited liability company, and for the right user, it provides flexibility that will streamline administration better than other alternative entities. Although there are some risks and uncertainties relating to the Series LLC, as discussed further below, the Series LLC is a useful tool to create a series of limited liability companies in a single vehicle, preserving limited liability and reducing the administrative expenses necessary to organize different lines of business or manage different properties.

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SAFEs: The (Not So) Simple Agreement for (Potential) Future Equity
Raise Capital, Articles Dan DeWolf Raise Capital, Articles Dan DeWolf

SAFEs: The (Not So) Simple Agreement for (Potential) Future Equity

By Dan DeWolf and Brian Novell

Historically, most start-up companies were funded either by the offering of equity or by loans in the form of convertible promissory notes. Recently, however, there have been some hybrid instruments created to fund start-ups. Most notably, and quite popular these days, is the use of an instrument called a SAFE. “SAFE” is an acronym for “simple agreement for future equity.”

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FTC Asked to Investigate Google’s Matching of “Bricks to Clicks”
Articles, Protect Your Idea and Data Cynthia Larose Articles, Protect Your Idea and Data Cynthia Larose

FTC Asked to Investigate Google’s Matching of “Bricks to Clicks”

By Cynthia Larose and Brian Lam

Recently, the Electronic Privacy Information Center (“EPIC”) asked the FTC to begin an investigation into a Google program called “Store Sales Management.”  The purpose of Store Sales Management is to allow for the matching goods purchased in physical brick and mortar stores to the clicking of online ads, or as we refer to the practice, “Bricks to Clicks.”

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The FTC’s Uber Consent Order: A Warning to Fast-Growing Companies
Articles, Protect Your Idea and Data Cynthia Larose Articles, Protect Your Idea and Data Cynthia Larose

The FTC’s Uber Consent Order: A Warning to Fast-Growing Companies

By Cynthia Larose and Brian Lam

Recently, Uber agreed to a proposed Federal Trade Commission (FTC) consent order (“Consent Order”) to settle charges in an FTC complaint (“Complaint”) regarding behavior stemming back to at least 2014. Acting Chairman Maureen K. Ohlhausen has stressed the implications this has for other companies:

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