Protect Your Data
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Customers care a great deal about how companies handle their personal and financial information as do government regulators in the United States and abroad. Build a strong data security program and establish a track record as a responsible custodian of sensitive information. Doing so is good for business and good for your customers.
A Pew Research Center Report relayed useful information regarding application users’ concerns with sharing personal data. Ninety percent of app users indicated that how their personal data will be used is “very” or “somewhat” important to them, and influences their decision to download an app. Sixty percent of users decided against downloading an app when they saw how much personal information they would need to share.
The Wall Street Journal ran a print article on July 18, 2013 titled “What’s Behind Those Quirky Startup Names?” in which the author Lindsey Gellman discussed the derivation behind unique startup names such as Mibblio, Kaggle, Shodogg, and Zaarly. One of the reasons for these types of names and spellings, she says, is the need for short, recognizable .com web addresses in a space where more mainstream domain names are no longer available.
If you have received a software audit request from your software vendor or one of the industry trade groups representing software publishers, such as the Software & Information Industry Association (“SIIA”)1 or the Business Software Alliance (“BSA”)2 you are not alone. Over the past five years,3 software audits have become an increasingly common revenue-leakage recovery tool for software vendors.
On April 23, 2015 the FTC settled deception charges against start-up Nomi Technologies, Inc. related to Nomi’s in-store, sensor-based, tracking technology. This is the first FTC enforcement action against emerging retail store–based tracking technologies.