Meet Heidi Lawson

Heidi Lawson image.jpg

Contact Muriel:
Full Bio at

Fun facts:

If I weren’t a lawyer, I would be…a psychologist, because I enjoy learning about and understanding the complexities of different perspectives and perceptions. 

The most valuable lesson I’ve learned in business is … you have to be courageous enough every day to listen and learn. You can’t be afraid of failing. “Courage is the most important of all the virtues, because without courage, you can’t practice any other virtue consistently.” – Maya Angelou

What’s your favorite blog or website? Coverager, a resource for what’s happening in the insurance industry.


Having spent my career either inside insurance companies or counseling them, I’m finding this time of industry disruption and innovation exhilarating. Insurtech has taken hold in response to rapid changes in customer expectations, evolution of technology, and new applications of data analysis. We’re seeing a surge of interest among capital providers drawn to the size of the insurance market, and the potential to carve out market share from traditional sources. At the same time, the pace of emergence of new start-ups is accelerating as entrepreneurs recognize fertile ground in the insurtech space. As an adviser to both VCs and companies, I have unique experience in insurance product development and a deep understanding of the related global regulatory framework. As is always the case when companies are being incubated in highly regulated sectors, I’m a strategic partner in successfully shaping the vision and achieving necessary regulatory compliance or approvals. For venture capital providers, I bring vital analytical and strategic thinking to business plan evaluation and market insight to help with company valuation. It is rewarding to be immersed in the environment of creativity, innovation, and constant change that is defining the future of insurance and risk management.

Companies I’ve helped get off the ground:

  • Sure
  • Embroker
  • BenRevo
  • Lemonade
  • Zensure
  • General Catalyst 
  • Energetic Insurance

Professional details

  • Member, Mintz Levin Litigation Practice
  • Co-chair, Mintz Levin Insurance, Reinsurance, Investigations & Risk Management Practice
  • Member, Mintz Levin Policy Committee
  • New York Super Lawyers: Insurance Coverage (2012 – 2016)
  • Chartered Property and Casualty Underwriter (CPCU)
  • Frequently quoted in the Wall Street Journal, Financial Times, Bloomberg, and other business media


  • JD, Stetson University
  • BA, Eckerd College

Connect with Heidi on LinkedIn or follow her on Twitter at @heidinsurtech.