Meet Brian Novell

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Full bio

Fun facts: 

  • I won a negotiation competition in Toronto and ran a marathon in Washington DC, within 24 hours.
  • I collect US presidential memorabilia.
  • During college, I sold over $70,000 of the Cutco brand kitchen products, ranking in the top 1% in company history.
  • I’ve been skydiving. It was awesome. And I will never go again.

If I weren’t a lawyer, I would be …
splitting my time between being an astrophysicist, professional treasure hunter, and NFL quarterback.

My favorite app?

What’s the most valuable lesson you’ve learned in business?
A percentage of a lot is greater than a percentage of a little.


It is an incredible feeling to have a vision and watch as it expands to a small circle of co-founders and then beyond: to employees, advisors, investors, suppliers, and, ultimately, customers and the greater community.  The opportunity to impact people on all these different levels is a profound experience.  In 2006, I co-founded BlueTree Marketing, which helps charitable organizations with online fundraising.  I subsequently co-founded ApplyU, which sought to revolutionize the college admission process by enabling students and schools to seek optimal matches by expressing interest in one another, analogous to online dating. As a co-founder of multiple start-ups, I have done it all: formulating and designing initial concepts, recruiting staff, securing angel funding, forming strategic partnerships, creating and implementing marketing plans, and collaborating with outside counsel on the submission of a US patent filing.  These experiences, together with a successful prior career in sales and additional legal experience advising later-stage companies at a large international law firm, inform my work with start-ups at Mintz Levin. I advise early-stage companies on formation and corporate governance issues, business and legal strategies, financing options and structures, and, when the time is right, mergers and acquisitions.  As a former entrepreneur with a mindset most fundamentally grounded in teamwork – until recently, I played semi-professional football as a quarterback – I understand how to work with teams.  As your advisor, I will help yours grow and advance.

Professional details

  • Associate, Mintz Levin Corporate & Securities Practice


  • JD, Georgetown University Law Center
  • BS in Marketing, University of Maryland