Cybersecurity

FTC Asked to Investigate Google’s Matching of “Bricks to Clicks”

By Brian Lam and Cynthia Larose

Recently, the Electronic Privacy Information Center (“EPIC”) asked the FTC to begin an investigation into a Google program called “Store Sales Management.”  The purpose of Store Sales Management is to allow for the matching goods purchased in physical brick and mortar stores to the clicking of online ads, or as we refer to the practice, “Bricks to Clicks.”